← WorkCase study · 03/04
SMB Industrial & Automation Solutions
The brief
A pneumatics distributor expanding into Southeast Asia. Updating a product took three days and there was zero international search signal.
Key insights
Three disciplines, one build.
01Web development
Our web development work for SMB Industrial & Automation Solutions focused on a responsive platform that showcases their extensive range of pneumatic and hydraulic products. The result is a user-centric website that improves accessibility and drives engagement.
02UI UX design
In redesigning the interface, our objective was to prioritise user experience and streamline navigation. The new design makes browsing straightforward, guiding visitors through the product range and encouraging conversions.
03SEO
Our SEO strategy aimed to increase visibility and attract targeted traffic. Through strategic optimisation and content improvements, we lifted search rankings, maximising SMB's online reach and growth potential.
What we did
- Multi region site with geo routed content
- Interactive configurator for valves and actuators
- 40+ product pages eligible for rich results
- Performance budget enforced at 1.1s LCP
Search finally became a channel for us, not a cost.