← WorkCase study · 04/07
Transmission Chain Centre
The brief
A chain and sprocket specialist supplying mills, conveyors and OEMs, with a catalogue that lived in printed price lists. Buyers had to call to check a pitch, size or stock.
Three disciplines, one build.
01Web development
We turned printed price lists into a catalogue organised by chain type, pitch and series, with matching sprockets and couplings on every page. Each product carries a quote request that already asks for length and quantity.
02UI UX design
Maintenance buyers usually know the chain number, not the brand. We made the catalogue searchable by number and size, so the right part is two taps away on a phone.
03SEO
We built pages around standard chain numbers and sizes and added product schema throughout. The site now ranks for the exact part searches that bring in repeat orders.
What we did
- Catalogue of roller, conveyor and leaf chains by pitch and series
- Sprocket and coupling pages with full spec tables
- Quote request with chain length and quantity built in
- Technical SEO for chain numbers and sizes
Buyers search a chain number and land on our page first.