← WorkCase study · 02/04
Najaf Fasteners
The brief
A 40 year old fastener trader with distribution across Tamil Nadu and Karnataka, and no digital presence beyond a dormant social page.
Key insights
Three disciplines, one build.
01Web development
Our collaboration with Najaf Fasteners focused on a user-friendly platform that highlights their precision fasteners and power tools. The result is a dynamic website that improves the experience and reinforces Najaf Fasteners' position as a trusted partner in the industry.
02UI UX design
In redesigning the interface, our goal was to prioritise engagement and streamline browsing. The new design brings clarity and ease of use, guiding visitors through the product catalogue and driving conversions.
03SEO
Our SEO strategy aimed to boost visibility and drive targeted traffic. Through keyword optimisation and technical improvements, we lifted search rankings and expanded Najaf Fasteners' online presence and business opportunities.
What we did
- Category first architecture built around product families
- Local SEO across 24 city pages and Google Business Profile
- RFQ form routed to WhatsApp and CRM in parallel
- Long tail content cluster for buying stage queries
We built a showroom that works around the clock without hiring anyone new.